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This website is a manual to teach higher education public relations (HEPR) student workers how to write feature stories for college websites. This guide is broken up into four chapters that can be read in any order.
The Guide to HEPR Online Feature Writing
Learn how to choose the topic for your feature story and how to find relevant information.
Learn to use photos, videos, audio, and formatting techniques to tell your campus story in a memorable way.
Learn to connect with prospective students and to get as many of them as possible to read your feature story.
Learn how to properly give credit and to avoid plagiarism when writing your feature story.
Writing a feature story for your college or university isn't just about putting your ideas into words. Your stories will have all the advantages the web offers, such as hyperlinks, multimedia, and more. Using the concepts of interactivity, hypertextuality, and multimediality, this guide will show you to tell meaningful stories in an online environment that attract prospective students to your institution.
Not sure what an online feature story should look like? Want to see all the lessons you've learned in practice? Check out the example article!